About Us

FOUNDED IN 2008, LOLITTA IS ONE OF THE MOST OUTSTANDING BRANDSIN THE CURRENT SCENARIO OF BRAZILIANFASHION. THE FOUNDER, THE DESIGNER LOLITA ZURITA HANNUD, A YOUNG ANDSKILLED ENTREPRENEUR. FROM AN EARLY AGE, SHE DEMONSTRATED HER GIFT FOR FASHION AND CREATION WHILE OBSERVING HER MOTHER’S WORK, ROSANA ZURITA, OWNER OF A TRADITIONAL KNITTING CONFECTION IN BRAZIL. LOLITTA, KNOWN FOR ITS UNIQUE, HANDMADE AND LUXURY PIECES KNITTED WITH EUROPEAN SILK YARNS PROVIDES AN EXCLUSIVE AND HANDCRAFTED WORK. MOST OF THE PIECES HAVE A COMPLETED KNITTED BASE MIXED WITH JACQUARD AND A VARIETY OF COLORS. THE PIECES, WHICH ARE NOT 100% KNITTED, THE BRAND’S DNA, ARE MIXED WITH OTHER NOBLE MATERIALS SUCH AS SILK, CREPE AND LEATHER, GRANTING THEM A MODERNLOOK.

LOLITTA WOMAN IS DEFINED AS BEING MODERN, CHIC AND ELEGANT.SHE SEEKS FOR PIECES WHICH VALUE HER SILHOUETTE IN AN ELEGANT AND SENSUAL WAY.THE IMPECCABLE MODELING HIGHLIGHTS FEMALE SHAPE WITH NO- LATERAL-SEAMS PIECES, KNITTED ONE BY ONE. THIS SPECIAL CARE GUARANTEES THE BODY TO BE MODELED ACCORDING TO THEDRESS.

IN 2014, THE BRAND PARTICIPATED IN SPFW FOR THE FIRST TIME, AND ITWASA HIGHLIGHT IN THE FASHION WEEK AND IN INTERNATIONAL FASHION SITES SUCH AS STYLESIGHT, WGSN AND NY TIMES. LOLITTA HAS GAINED INCREASING PRESTIGE IN THE FASHION WORLD, EITHER FOR ITS IMPRESSIVE IDENTITY OR BY THE HIGH QUALITY OF ITS PIECES, BECOMING AN OBJECT OF DESIRE AMONG THE MOST POPULAR NATIONAL AND INTERNATIONAL ITGIRLS.

LOLITTA IS PRESENT IN THE MAIN BRAZILIAN SALES POINTS, IN ADDITION TO THEIR OWN SHOPS LOCATED AT JK SHOPPING MALL AND ALSO AT IGUATEMI SHOPPING MALL. IN RECENT YEARS, THE BRAND HAS MATURED AND PRESENTED AN IMPRESSIVE GROWTH, CONSOLIDATING ITS MARKET POSITION WITH A WELL- DEFINE IDENTITY, FAITHFUL CUSTOMERS AND SURPRISING EVERY ONE WITHITS CREATIONS.